POTD: Deadpool Has Taken Over Bargain Blu-Ray And DVD Covers (Seriously)
The marketing for the entireDeadpoolfranchise has been positively brilliant. In fact, the promotion for the first movie was so good thatDeadpoolended up winning an awardat the 45th Annual Clio Key Art Awards, honoring the best in marketing every year. And the latest stunt to promoteDeadpool 2just might end up solidifying another win this year.
While we’ve seen countless trailers, TV spots, posters, cross-promotions and television stunts, a newDeadpool 2promotion on the shelves selling movies on Blu-ray and DVD takes the cake. 20th Century Fox has given the slip covers for a 16 of their library titles aDeadpool 2makeover. It’s just the kind of obnoxious thing that Deadpool would be responsible for.
Fox’s Deadpool DVD Covers
The above image comes from Twitter user@rainbowslinky, who snapped a shot of not only all 16 of the Blu-ray and DVD covers featuring Deadpool, but also the display surrounding it at Walmart. After all, if someone saw this shelf, they might be worried (or excited) to see these movies with Deadpool in them. But the stuffed unicorn on the right makes sure to let everyone know that the original movies are in these cases. Only the slip cover has Deadpool on it, while the actually case insert has the real movie on display.
If you’d like a closer look at some of the art, head over toIGN. Otherwise, here are all the movies featuring Deadpool cover makeovers that you may find exclusively at Walmart:
While this might seem like a crummy thing to do for people who just want to buy one of these library titles that have been sitting on shelves in their normal state for years, it also has the potential to sell even more copies of these movies toDeadpoolfans. After all, there are probably some collectors out there who will want to buy every single one of these movies just to have each of the slip covers. Or maybe someone out there will buy it simply because it’s a riff on their favorite movie.
It looks like most of the movies are moderately priced, ranging fromLoganandWar for the Planet of the Apesfor $12.96 down toSpeedandOffice Spacefor $5.96. That’s not bad, especially since it looks like some of these movies come with a $5 discount towards aDeadpool 2ticket. So if you’re aDeadpoolfan, and you must have these for your shelf, you better get out to Walmart and snag them while you may.
