New Posters: ‘Scream 4’ And ‘Bridesmaids’
When two posters debut around the same time, it’s a great window into how creative print marketing can be. In 2011, posters are certainly less important than were in in the past and most of the time they speak for themselves. Things like similar color schemes, poses and floating heads all show that no matter how much thought is put into a poster, studios usually settle on something tried and true.
The two posters released today are perfect evidence of this. First isScream 4, which is a near carbon copy of every single other film in the franchise with little change, and then there’sBridesmaids, which portrays a bunch of comedians in bad-ass poses that makes you want to see the film immediately. Check both posters out below the jump.
Thanks to Yahoofor theScream 4posterand MoviefoneforBridesmaids.Scream 4opens April 15, directed byWes Cravenand starsDavid Arquette, Neve Campbell, Courteney Cox, Emma RobertsandHayden Panettiere.Bridesmaidsopens May 13, is directed byPaul Feig, produced byJudd Apatowand starsKristen Wiig, Maya Rudolph, Rose Byrne, Melissa McCarthy, Wendi McLendon-CoveyandEllie Kemper.
I know what you’re thinking. “Germain,Scream 4is the latest film in a very well-known franchise andBridesmaidsis a totally new film. It makes sense to keep the iconic marketing look of the franchise forScreamwhile inventing a whole new one forBridesmaids, you’re talking out of your ass.”
That might very well be true but just read the tagline ofScream 4: “New Decade, New Rules.” If that’s your gimmick, why not keep it going for the marketing? The franchise has been dormant for ELEVEN YEARS. Teenagers who sawScream 3in the theaters opening night are now pushing 30. They might even have kids themselves. IfScream 4is all about franchise reinvention, then why not reinvent the look? Push the fact that there is a whole new cast of kids ready to feel the wrath of Ghostface’s blade. Reference some of the iconic films that are surely referenced in the movie. But no. Let’s just put a big “4” with Neve Campbell’s face in it. That’ll get butts in seats.
To be fair,Shock Till You Dropsays there might be another poster coming soon so we’ll keep an eye out.
Do you agree about these two posters?
