Disney Announces Triple Force Friday For ‘Star Wars Episode 9’ And Frozen Fan Fest For ‘Frozen 2’
WhenStar Wars: The Force AwakensandStar Wars: The Last Jedimerchandise first hit shelves a few months before the movies arrived in theaters, they were given a special day for fans to run out and buy anything they could get their hands on: Force Friday. However, whenStar Wars Episode 9merchandise hits shelves, it will be an even bigger deal.
Disney has just announced plans forTriple Force FridayonOctober 4, 2019. As has become customary for milestone chapters in theStar Warssaga, this serves as the launch of the firstStar Wars Episode 9merchandise. But it will also be accompanied by the first round of products inspired byThe Mandalorian, the first live-action Star Wars series coming to Disney + later this year, andStar Wars Jedi: Fallen Order, a new video game.
And in a surprising turn, Triple Force Friday won’t be the only major merchandise launch for Disney. On that same day, an onslaught ofFrozen 2products will be available in stores for the first time with a global launch called Frozen Fan Fest. It fits in perfectly with Force Friday because the combined launch feels…forced.
Ken Potrock, President, Consumer Products Commercialization at Disney said in a press release:
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously. We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions ofStar WarsandFrozenfans around the globe.”
Star Wars: Force Friday
As usual, Force Friday will see various toys, collectibles, housewares, books, apparel and much more tied toStar Wars Episode 9released at midnight on October 4 around the world. Many new details emerge from this kind of merchandise launch, so it’ll be a big day forStar Wars, especially with the combined launch of stuff fromThe Mandalorian.
Also adding to theStar Warsonslaught will be products inspired byStar Wars Jedi: Fallen Order, the new video game from EA and Respawn. Apparently, the game will be released sometime during the holiday season this year.
Additional details about Triple Force Friday will be revealed closer to October 4. Since this is the final chapter of the Skywalker saga, it’s bound to be a big day for collectors looking to get ahold of the last round of new merchandise inspired by one of the milestone chapters of theStar Warsseries. Surely many of these products will start to leak online leading up to October 4, so we’ll most likely get plenty of details starting sometime in September
Frozen Fan Fest
The unprecedented global launch of merchandise for three newStar Warsprojects is being called Triple Force Friday,Frozen 2(which just released a trailer this week) is getting an even more alliterative product launch called Frozen Fan Fest, also on October 4.
Much like Force Friday forStar Warsfans, Frozen Fan Fest will see retailers around the world rolling outFrozen 2toys, apparel, fashion accessories, housewares, books and more for the first time. However, unlike Force Friday, it doesn’t sound like Frozen Fan Fest will begin at midnight. After all, most parents aren’t going to take their kids out to the stores late at night on Thursday just to spend money onFrozen 2toys. But I wouldn’t be surprised if some of the retailers participating in Force Friday also put outFrozen 2stuff on shelves at the same time.
Frozen Fan Fest will also include Disney releasing some new musical moments as well, so that could be the first day we get a taste of new songs from the soundtrack. It will only be the beginning of the huge lead-up to what Disney is hoping turns out to be one of their biggest animated sequels yet. The firstFrozenpulled in over $1.25 billion at the global box office, so the sequel has an uphill battle to match and/or surpass that number.
More details on Frozen Fan Fest will arrive as the date gets closer.
