'Elysium' Viral Marketing Promises A "Better Life" Away From Earth [Comic Con 2012]
‘Elysium’ Viral Marketing Promises A “Better Life” Away From Earth [Comic Con 2012] “Can’t Find The Luxury You Deserve On Earth? Look No Further Than Elysium” Sony’s viral marketing campaign forDistrict 9helmerNeill Blomkamp’s second feature filmElysiummight have been the most interesting thing I encountered on the show floor on preview night at Comic Con 2012. They had an border checkpoint booth with a human-shaped automated system to find out if you qualify for homes on Elysium — a pristine man made spaceship oasis for the super rich....